We designed the 2015 2016 campaign for contemporary theater season ‘Teatro Contatto’: based on the concept of ‘Contact’ (‘Contatto’ in Italian language), communication and relationship, we translated the logotype into Morse alphabet, as a code that allow people to stay in touch in different places without using words. An ante litteram form of digital communication, Morse alphabet is a method of transmitting text information as a series of on-off tones, lights, or clicks that can be directly understood by a skilled listener or observer without special equipment. Each character (letter or numeral) is represented by a unique sequence of dots and dashes. Then we added to the concept one thing more: as the relationship between public and private sphere is a core value in the company statute, we decided to cover the message, making it private in a certain way, but with some spaces where you can see it partially.
This concept is also related to censorship against Pier Paolo Pasolini, the Italian poet, writer and artist that was murdered in 1975 and that is the theme of a part of this theatre season.
To obtain that, the printed collaterals are overprinted with two blacks and with matt and gloss varnish on fine ivory coated paper by Fedrigoni. As sans serif font we used our Studio Normale, developed between 2014 and 2015.
CSS Teatro stabile di innovazione del FVG is the name of an experimental Italian cultural company that produces since 1982 a contemporary season called Teatro Contatto, made of well-known Italian and international artists.