International Artist Initiated is a programme of exhibitions and events devised by David Dale Gallery (161 Broad Street, Glasgow G40 2QR) to coincide with the Glasgow 2014 Commonwealth Games. Developed over the past year, the project is intended to act as a catalyst for discussion and collaboration between artist initiated projects internationally. We designed a booklet for the exhibition using the words that are hidden in the title: IN ART IN becomes a mantra that makes you feel as you are entering inside art. Size 14,8 × 21 cm, cover on varnished glossy paper, and 8 pages on uncoated paper, printed with Pantone Red032 and Reflex Blue on the same print cylinder. The cover become a poster with the sequence of acronyms used in the booklet.