Think Work Observe teamed up with Agenzia del Contemporaneo to reinterpret the identity of the iconic Italian fashion house Krizia. At its peak in the 1990s, the ready-to-wear fashion label was established by Maria Mandelli in Milan in 1954. In 1964, with her first black-and-white collection at the Palazzo Pitti in Florence, which earned her a Critica della Moda Award, the label experienced a first major breakthrough; then Krizia rapidly expanded during the 1960s and 1970s becoming one of the most bold and iconic fashion houses at the times. The website reflects the radical approach without compromise of the brand, with a fresh approach that characterizes the new visual identity.
Developer: Andrea Serrani