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Think Work Observe,
Graphic Design Office
Kristalia Stretching Routine
Kristalia Stretching Routine

Kristalia was founded in 1994 by the will of a group of young jazz fans from Friuli who did the smartest, easiest and most instinctive thing one could think of: they took a look at their immediate surroundings – north-east Italy where the company was going to be based – and discovered completely new design sectors through which the best products of this land could be expressed: mountain boots, the production of automobile parts, clothing and knitwear. They then decided to give a new rhythm to these places to move them towards design innovation.

For 2019 Milan Design Week Kristalia design pieces become active players in dynamic states of balance. The gym scenario suggests a challenging equilibrium between fun and discipline, body intelligence and rational control, repetition versus randomness. Stemming of the previous collaborative project Wasted Arena where Mattia Balsamini and Studio Fludd spent a day roaming around the beaches on Lido di Venezia with a survival kit of mixed materials play-fighting on ephemeral battlegrounds on Stretching Routine the attention admittedly shifted towards a controlled and playful environment. As classic pieces got reworked and redesigned, they needed their skills and shapes to be tested.

Think Work Observe joined the team adding a modernist interpretation of the iconic shapes of the new collection, which was the theme of their exhibition during Salone del Mobile 2019.