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Think Work Observe,
Graphic Design Office
Teatro Contatto 34
Teatro Contatto 34

We designed the 2015 2016 campaign for contemporary theater season ‘Teatro Contatto’: based on the concept of ‘Contact’ (‘Contatto’ in Italian language), communication and relationship, we translated the logotype into Morse alphabet, as a code that allow people to stay in touch in different places without using words. An ante litteram form of digital communication, Morse alphabet* is a method of transmitting text information as a series of on-off tones, lights, or clicks that can be directly understood by a skilled listener or observer without special equipment. Each character (letter or numeral) is represented by a unique sequence of dots and dashes. Then we added to the concept one thing more: as the relationship between public and private sphere is a core value in the company statute, we decided to cover the message, making it private in a certain way, but with some spaces where you can see it partially. This concept is also related to censorship against Pier Paolo Pasolini, the Italian poet, writer and artist that was murdered in 1975 and that is the theme of a part of this theatre season.

To obtain that, the printed collaterals are overprinted with two blacks and with matt and gloss varnish on fine ivory coated paper by Fedrigoni. As sans serif font we used our Studio™ Pro, developed between 2014 and 2015.

* ‘Spoken language has its musicality, written language its visuality, a purely graphic presence as shape and pattern. How those shapes and patterns translate — or not — into meaning has long been fertile ground for artists. Jow, a Canadian transplant to L.A., enters the terrain close on the heels of Tauba Auerbach, whose paintings and books of the last half-decade have cannily explored the visual potency of a variety of written alphabets. Jow, too, is drawn to code. In a previous series of works on paper, she took passages from novels set in New York and embossed them in Braille, forming the city’s silhouetted skyline out of the tiny raised dots. In her slyly engaging new work at Marine Contemporary, Jow spells out song lyrics in Morse code in high-gloss acrylic and polyurethane. The text on all eight panels derives from songs about California from the ‘60s and ‘70s, exactly when text/image interplay in art surged and when hard-edged geometric abstraction like this was one of the norms as well. (…)’
— Leah Ollman, Los Angeles Times, 13.10.2011

CSS Teatro stabile di innovazione del FVG is the name of an experimental Italian cultural company that produces since 1982 a contemporary season called Teatro Contatto, made of well-known Italian and international artists.