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Think Work Observe,
Graphic Design Office
Teatro Contatto 36
Teatro Contatto 36

For the new seasonal campaign of ‘Teatro Contatto’, a theatre dedicated to experimental and contemporary practices, we worked together with the directors on the concept of ‘post—identity’: the idea that identity from something unique and stable, is now changing into something fluid and full of complexity. A new collective imagery, the unstable definition of what an individual is, ever changing scenarios: how many identities do we have? We asked our good friends Martina Giammaria and Federico Ciamei to provide us with four different portraits — which we used to represent a very difficult concept.

Colours have a strong relevance, both biologically and culturally, in the way in which we experience the world. We used very strong colours — Red, Blue (the most fundamental), Yellow and Violet (opposite ones) — to cover the subjects in the pictures, so to point to how the perception of one’s identity shifts and changes. The colours don’t derive from natural pigments, but are created by a light; not an analogue light, but a light coming from a digital device. In a certain sense, light is the revelation, to quote James Turrell: we wanted to ask the question, not to give the answer about the connections between identity and the digital world, with a password in between. — ‘Colour has in its abstraction enormous psychological and associative potential, and even though this has been collectively cultivated to the extreme, individual differences in experiencing colours are extreme. Colour doesn’t exist in itself, only when looked at. The fact that ‘colour’, uniquely, only materializes when light bounces off it into our retina indicates that analyzing colours is in fact about analyzing ourselves.’[1]

CSS Teatro stabile di innovazione del FVG is the name of an experimental Italian cultural company that produces since 1982 a contemporary season called Teatro Contatto, made of well-known Italian and international artists.

[1] Olafur Eliasson, ‘447 Words on Colour, 2001’, in Grynsztejn, Birnbaum and Speaks 2002